Smoky Boys, a premium BBQ & Grill Haus in the UK, had successfully launched ten branches over eight years and was ready to expand through franchising. Despite strong brand recognition and a loyal customer base, the team needed a steady pipeline of qualified franchise investors to scale effectively. Their challenge was finding the right partners, individuals who not only had the financial capability but also shared their passion for quality, service, and brand integrity.

Partnering with Ownaco Group, Smoky Boys implemented a targeted franchise lead generation strategy designed to attract serious investors. Our team developed a multi-channel campaign combining digital advertising, social media targeting, email marketing, and CRM optimisation to reach and engage their ideal franchisee profile.

In just two months, the campaign delivered over 250 qualified franchise leads, far exceeding expectations. By aligning Smoky Boys’ brand message with data-driven targeting and conversion-focused outreach, Ownaco helped create a sustainable pipeline of franchise opportunities, positioning the brand for confident, long-term expansion across the UK and beyond.